Reasons to Join
Pole Position
Priority placement across our media/marketing campaigns.
Preferential Access
First in line for tickets, kits, boots, merch, events etc.
Creative Resource
Support from our in-house team (editing, graphics etc).
Tell Me More
We’ve always believed creators are more than just media space...
They’re storytellers. Culture-drivers.
The future of fan engagement.
But as the creator economy grows, it’s also getting more fragmented.
The Collective by 12th aims to change that, in providing a system that enables the brands, clubs/federations and sponsors shifting the space to better utilise creator media.
For creators, it’s about giving you a front-row seat. That means earlier access to events, better campaigns, and more say in how your content lands with brands.
This isn’t just a list of names. It’s a team.
